Our Name

True north is the actual or geographic northernmost point on the planet — the top of the world. When people use a compass to find their way, the “north” indicated on the dial is actually the magnetic north pole, not true north. In fact, the nearer you are to geographic true north, the less accurate a conventional tool like a compass becomes.

To precisely calculate and reach true north requires sophisticated tools and calculations.

It’s a lot like the quest for ESH excellence. The further an organization advances its ESH efforts, the more inadequate conventional measurement tools such as accident and injury losses and regulatory citations become. ESH excellence requires a level of sophistication in metrics that few organizations possess on their own.

TrueNorth supplies the science that helps companies reach their own true north.